Paid Social Strategist - Remote

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams!

In Short

• Oversee and lead a collection of Social Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors or operational partners.
• Build strategies for clients each quarter.
• Create, maintain, and optimize budgets for paid media campaigns.
• Deeply understand client positioning and unique value propositions.
• Confirm lead routing is accurate within a CRM.
• Work directly with Associate Director to achieve internal and client goals.
• Drive cross-sells, upsells, and referrals via client relationships.
• Execute and optimize advertising campaigns within LinkedIn.

Requirements

• 2+ years experience in a performance/digital marketing agency (bonus for B2B).
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within LinkedIn.
• Proficiency in advertising platforms like LinkedIn Campaign Manager.
• Strong understanding of Paid principles including keyword research.
• Ability to analyze campaign performance data using analytics tools.
• Experience with audience segmentation by tier and job title.
• Proven success with mid-market or enterprise accounts.
• Ability to translate strategy and tell stories with data.
• Strong organizational skills to manage multiple projects.

Benefits

• 🏠 Set living wage at Directive.
• 🙏 Medical, dental, vision plans, and life insurance coverage.
• 🧠 Access to certified therapists and mental health resources.
• 💰 401(k) with a 3% company match.
• 🌟 Annual bonus based on tenure.
• 🌴 Annual Anniversary Trip with peers and executives.
• Unlimited PTO with a minimum of 2 weeks.