Paid Social Strategist - Remote

Overview

Skylight’s mission is to build the OS of the family. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Through a singular focus on care for our customers, Skylight has scaled from a school project to over $190M in annual revenue while being completely bootstrapped. We have a huge opportunity to make family life easier and more connected, and that’s why we have been working hard to expand our team.

In Short

• Responsible for day-to-day management of paid social channels.
• Drive strategy and optimization for Meta and TikTok.
• Make ad, audience, campaign, and budget optimizations.
• Continuously improve campaign performance through testing.
• Partner with Creative team for creative testing roadmaps.
• Collaborate with various marketing teams for campaign plans.
• Run weekly channel and creative analysis for insights.
• Impact business growth through strategic media planning.
• Thrive in a fast-paced, high-impact environment.
• Deliver measurable results through hands-on execution.

Requirements

• Experience in paid social strategy and management.
• Proficiency with Meta and TikTok advertising platforms.
• Strong analytical skills for campaign performance analysis.
• Ability to work collaboratively in a team environment.
• Excellent communication skills for creative briefs.
• Passion for data-driven marketing strategies.
• Experience with budget management for ad spend.
• Creative mindset for developing innovative campaigns.
• Experience in fast-paced marketing environments.
• Results-oriented approach to media planning.

Benefits

• Opportunity to impact business growth directly.
• Collaborative work environment.
• Focus on innovation and creative testing.
• Work with a passionate team.
• Flexible working conditions including remote options.