LinkedIn Strategist - Remote

Overview

The LinkedIn Strategist will play a crucial role in a new specialized consultancy focused on social media advertising, specifically for B2B clients, helping to create high-performing LinkedIn strategies.

In Short

• Lead a collection of Social Media accounts.
• Communicate results and create custom strategies for clients.
• Optimize budgets for paid media campaigns.
• Understand client positioning and unique value propositions.
• Drive cross-sells, upsells, and referrals through client relationships.
• Execute and optimize advertising campaigns on LinkedIn.
• Work with mid-market and enterprise clients.
• Collaborate with vendors and operational partners.
• Analyze campaign performance using analytics tools.
• Manage multiple projects simultaneously.

Requirements

• 2+ years of experience in a performance/digital marketing agency.
• Expertise in paid social advertising campaigns, especially LinkedIn Ads.
• Understanding of LinkedIn Ad Units and Campaign Manager.
• Proficiency in analytics tools like Google Analytics.
• Strong understanding of paid marketing principles.
• Ability to drive results and measure via OCT.
• Experience with audience segmentation.
• Strong communication and storytelling skills with data.
• Problem-solving mindset and competitive spirit.
• Ability to prioritize and manage multiple projects.

Benefits

• Annual base salary range of $75,000 - $90,000 with bonus eligibility.
• Medical, dental, vision plans, and life insurance coverage.
• Unlimited PTO and paid holidays.
• 401(k) with a 3% company match.
• Annual bonus based on tenure.