Sr Director, Product Research - Remote

Overview

The Sr. Director of Product Marketing will be responsible for designing, researching and providing strategies to improve revenue across 2U business lines. This individual will serve as a lead on degree research and deep dives, developing insights on customer sentiment and trends in the education industry.

In Short

• Lead product marketing strategies to improve revenue.
• Conduct research on consumer sentiment and education trends.
• Collaborate with leadership across the organization.
• Utilize data to drive business strategy and solve problems.
• Manage cross-functional teams and external contractors.
• Develop reporting mechanisms to measure strategy efficacy.
• Work closely with Business Intelligence and Data Science teams.
• Support ad-hoc product marketing needs.
• Ensure high-value strategies are scaled across the portfolio.
• Prioritize candidates in the Washington-Baltimore area.

Requirements

• Bachelor’s degree or equivalent experience; Master’s preferred.
• 7-10 years of relevant work experience.
• Understanding of the higher education landscape.
• Experience in data and analytics for program objectives.
• Ability to work in cross-functional teams.
• Demonstrated organizational skills and autonomy.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Life insurance, disability, and 401(k) employer match.
• Free snacks and drinks in-office.
• Generous paid holidays and leave policies, including unlimited PTO.
• Additional time off benefits like volunteer days and parental leave.