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Product Marketing Manager - Remote

Posted 5 days ago
Marketing
Full Time
USA
$117,400 - $187,600/year

Overview

The Product Marketing Manager will be responsible for developing and implementing strategies to enhance product awareness, adoption, and engagement within the real estate marketplace.

In Short

  • Collaborate with cross-functional teams including Sales, Product, and Design.
  • Develop and execute B2B marketing strategies and lead scoring frameworks.
  • Create multi-channel product marketing campaigns.
  • Analyze customer insights and competitive landscape.
  • Manage B2B website strategy and help center.
  • Track and report on marketing KPIs.
  • Foster a strong relationship with internal and external stakeholders.
  • Drive improvements in customer experiences for home shoppers and agents.
  • Implement new ways of working between Marketing and strategic partners.
  • Support product positioning and messaging development.

Requirements

  • 8+ years of product marketing experience.
  • Experience in marketplaces and startups preferred.
  • Proven ability to develop effective marketing strategies.
  • Strong problem-solving and communication skills.
  • Ability to influence cross-functional teams.
  • Flexibility to operate in ambiguous environments.
  • Knowledge of the NYC real estate market is a plus.
  • Exceptional written and verbal communication skills.
  • Self-starter with a growth mindset.
  • Strong execution skills.

Benefits

  • Comprehensive medical, dental, vision, life, and disability coverage.
  • Parental leave and family benefits.
  • Retirement contributions.
  • Paid time off.
  • Equity awards based on experience and performance.
  • Flexible work environment.
  • Supportive company culture focused on innovation and equity.
  • Recognition as one of the best companies to work for.
  • Commitment to diversity and inclusion.
  • Opportunities for professional development.
ZINC Zillow logo

ZINC Zillow

Zillow, Inc. is a leading real estate technology company that reimagines the home buying, selling, and renting experience for millions of people across the United States. As the most-visited real estate website, Zillow provides innovative digital solutions that simplify the process of finding and moving into a new home. The company is committed to fostering a culture of innovation, equity, and belonging, offering comprehensive benefits and a flexible work environment to support its employees. Zillow's AI products leverage advanced machine learning models to enhance user experiences, making home ownership a reality for more individuals. With a focus on collaboration and continuous improvement, Zillow is dedicated to redefining the real estate landscape and ensuring that every employee plays a critical role in this mission.

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