Head of Performance Marketing - Remote

Overview

As the Head of Performance Marketing, you will be responsible for driving the growth of our company through strategic management of all paid channels, leading a team, and optimizing marketing efforts to ensure profitable and measurable growth.

In Short

• Lead all performance marketing efforts across various channels.
• Manage a significant media budget with full accountability for results.
• Develop and implement strategies for customer retention and re-engagement.
• Scale the performance marketing team from 10-12 to 15-20 members.
• Optimize marketing channels to align with company strategy.
• Enhance automation and efficiency in creative processes.
• Collaborate closely with E-Commerce, Brand, and Analytics teams.
• Provide coaching and development for new leaders within the team.
• Utilize data-driven insights to improve marketing performance.
• Focus on sustainability and transparency in marketing practices.

Requirements

• Minimum 7 years in performance or digital marketing, with 3 years in leadership.
• Experience managing high media budgets (six-figure monthly).
• Strong understanding of funnel mechanics and attribution.
• Data-oriented with expertise in KPIs like ROAS and CAC.
• Familiarity with tools such as Google Ads, Meta, and TikTok Ads.
• Experience with e-commerce and conversion rate optimization.
• Excellent communication skills in German and English.
• Proven leadership and team management skills.

Benefits

• Opportunity to lead and grow a dynamic team.
• Work in a company committed to sustainability and transparency.
• Be part of an innovative and rapidly growing organization.
• Competitive compensation and benefits package.
• Flexible working arrangements in a remote setting.