VP of Marketing - Remote

Overview

Xello is looking for a Vice President of Marketing responsible for shaping and executing the overall marketing strategy to drive brand, customer acquisition, and overall revenue growth.

In Short

• Develop and implement a comprehensive marketing strategy aligned with business goals.
• Lead, mentor, and grow a high-performing marketing team.
• Elevate Xello’s reputation in the K-12 education community.
• Oversee inbound and outbound marketing efforts for lead generation.
• Collaborate with product marketing for successful go-to-market strategies.
• Partner with sales leadership to align marketing initiatives with sales goals.
• Use data and analytics to measure marketing effectiveness.
• Manage the marketing budget and external vendor relationships.
• Stay ahead of industry trends and oversee competitive analysis.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 10-12+ years of marketing experience, with senior leadership experience.
• Proven track record in driving growth through strategic marketing initiatives.
• Strong leadership skills to build and mentor a high-performing team.
• Expertise in inbound and outbound marketing strategies.
• Experience collaborating with sales, product, and customer success teams.
• Data-driven mindset using analytics for decision-making.
• Excellent communication and presentation skills.

Benefits

• Flexible work arrangements including hybrid and remote.
• 4 weeks of vacation.
• Employer-paid health and dental benefits.
• 4-month top-up for parental leave.
• Group RRSP with 3% matching.