VP of Marketing - Remote

Overview

As the VP of Marketing at Yardzen, you will drive growth, build brand affinity, and expand market leadership in the outdoor renovation industry.

In Short

• Lead customer acquisition strategy across various channels.
• Optimize marketing spend for efficiency.
• Implement testing frameworks to improve performance.
• Enhance customer engagement through lifecycle marketing.
• Create compelling product narratives and oversee content strategy.
• Cultivate strategic brand partnerships.
• Build and mentor a high-performing marketing team.
• Collaborate with cross-functional teams to achieve business goals.
• Own marketing KPIs and reporting.
• Passion for outdoor living and its benefits.

Requirements

• 10+ years in marketing leadership roles.
• Experience in growth stage DTC or consumer tech industries.
• Proven track record in scaling marketing while improving efficiency.
• Deep expertise in performance and lifecycle marketing.
• Strong leadership and team management skills.
• Exceptional storytelling ability with a customer-first mindset.
• Data-driven decision-making experience.
• Ability to collaborate with sales teams.
• Strategic thinker with hands-on execution capability.
• Understanding of outdoor living benefits.

Benefits

• 100% employee medical, dental, and vision insurance.
• Remote first workplace.
• Competitive salary.
• 12 weeks of paid parental leave.
• Monthly stipends for wellness, cell phone & internet.