Senior/Lead Product Marketing Manager - Remote

Overview

The Senior/Lead Product Marketing Manager will be a founding member of the product marketing function at XBOW, working closely with the founders and product team to define positioning and messaging for a groundbreaking cybersecurity product.

In Short

• Define and evolve XBOW’s positioning, messaging, and narrative for a technical security audience.
• Refine positioning, messaging, and packaging based on customer insights.
• Partner with product and engineering to execute product launches.
• Create sales and customer-facing materials that communicate XBOW’s value.
• Develop audience segmentation and personas to guide strategy.
• Collaborate with growth and content teams on messaging and campaigns.
• Serve as a key voice of the customer in the product development process.

Requirements

• Strong product marketing experience in application security or technical SaaS.
• Fluent in the needs of security professionals and developers.
• Excellent writing and communication skills.
• Comfortable operating independently in an early-stage environment.
• Strong ownership and a bias for action.
• A collaborative operator who can navigate between strategy and execution.

Benefits

• Competitive salary and equity package.
• Opportunity for career growth and team building.
• Impactful work shaping the product narrative.
• Join a mission-driven team defining the future of security.