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PLG Campaign Marketing Manager - Remote

Posted Yesterday
Marketing
Full Time
USA

Overview

The PLG Campaign Marketing Manager at XBOW will own and scale product-led growth motions, focusing on user activation and engagement in the cybersecurity sector.

In Short

  • Own PLG campaign strategy and execution.
  • Build and run lifecycle campaigns across various channels.
  • Work closely with Product to enhance user value.
  • Segment and tailor campaigns for different personas.
  • Track performance and iterate based on data.

Requirements

  • 4–7+ years of experience in growth or product marketing.
  • Proven experience running PLG campaigns.
  • Strong messaging instincts for complex products.
  • Comfortable working with Product, Sales, and RevOps.
  • Data-driven mindset with experimentation skills.

Benefits

  • Competitive salary and equity package.
  • Career advancement opportunities.
  • Direct impact on cybersecurity innovation.
XBOW logo

XBOW

XBOW is at the forefront of cybersecurity innovation, pioneering the development of the world's first autonomous pentester powered by artificial intelligence. As a transformative force in the secure development lifecycle, XBOW leverages AI to enhance offensive security, enabling security teams to proactively identify and address vulnerabilities at unprecedented speeds. Backed by Sequoia Capital and a team that includes the creators of GitHub Copilot, XBOW is committed to redefining how organizations protect their software systems against increasingly sophisticated cyber threats. With a mission to outsmart bad actors before they strike, XBOW is shaping the future of cybersecurity through its cutting-edge technology and a focus on responsible vulnerability disclosure.

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