Campaign Marketing Manager - Remote

Overview

FastSpring is seeking a results-driven Campaign Manager to bring their strategic vision and execution expertise to design, roll out, and optimize integrated marketing campaigns that generate valuable leads, especially in the video game industry.

In Short

• Plan and execute multi-channel demand generation campaigns targeting video game publishers, developers, and studios.
• Own the end-to-end campaign lifecycle: strategy, messaging, execution, optimization, and reporting.
• Drive qualified lead acquisition across inbound and outbound channels.
• Collaborate closely with the Sales team to align campaign targeting, lead generation, and execution.
• Partner with the Product Marketing team to ensure campaign messaging aligns with product positioning, use cases, and differentiators.
• Collaborate with the broader Marketing team to refine assets such as landing pages, case studies, and event materials.
• Define success metrics and KPIs for each campaign, including lead generation and revenue.
• Analyze campaign performance to inform future campaign planning.
• Present clear, actionable insights to company leadership.
• Maintain a strong understanding of trends in payments and monetization in the video game industry.

Requirements

• 5+ years of experience in B2B marketing, campaign management, or demand generation.
• Proven track record of driving measurable growth via multi-channel campaigns.
• Analytical skills with experience using CRM and marketing automation tools (e.g., Salesforce).
• Strong cross-functional collaboration skills.
• Excellent project management skills with the ability to manage several campaigns simultaneously.
• Experience working in or with the video game industry is required.

Benefits

• Flexible title based on contributions.
• Opportunity for professional development.
• Inclusive work environment.
• Team energized by brand growth and employee satisfaction.
• Encouragement of creativity and experimentation.