Senior Manager, Demand Generation & ABM - Remote

Overview

The Growth & ABM Manager will play a critical role in driving Wpromote’s demand generation efforts through strategic Account-Based Marketing (ABM) programs and growth marketing campaigns. This position is ideal for a hands-on marketer who thrives at the intersection of data, creativity, and technology, with a passion for orchestrating highly targeted, multi-channel campaigns that drive measurable pipeline impact.

In Short

• Design and execute scalable ABM campaigns tailored to key verticals and personas
• Build and manage multi-channel campaigns leveraging paid and organic channels
• Identify and execute data-driven tactics for lead nurturing and customer acquisition
• Utilize platforms like Demandbase and Salesforce to orchestrate and measure campaigns
• Track campaigns with proper attribution models and UTM frameworks
• Measure, analyze, and report on campaign performance
• Partner with sales and content teams to align campaign objectives
• Stay current with ABM and growth marketing best practices

Requirements

• 5+ years of experience in B2B demand generation or ABM
• Proven track record of building and optimizing integrated marketing campaigns
• Hands-on experience with Marketing Automation platforms and Salesforce
• Strong analytical skills for tracking campaign performance
• Excellent collaboration and communication skills
• Proactive, results-driven mindset

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Annual Class Pass credits