Manager, Customer Marketing - ShareGate - Remote

Overview

As Manager, Customer Marketing for ShareGate, you’ll be the driving force behind programs that deepen customer relationships, fuel expansion and renewal, and transform satisfied users into passionate advocates.

In Short

• Lead ShareGate’s customer lifecycle marketing programs (onboarding; adoption; renewal; upsell; cross-sell);
• Partner with Account Management to design campaigns that drive expansion, renewal, and revenue growth;
• Build and scale customer advocacy programs (reviews; case studies; community engagement; reference programs);
• Develop engaging customer communications across channels (email nurture; in-product messaging; webinars; events);
• Use insights from product usage and customer feedback to optimize lifecycle campaigns;
• Manage and mentor a small team of ICs driving lifecycle and advocacy initiatives.

Requirements

• B2B SaaS customer marketing experience;
• Proven track record in lifecycle marketing (onboarding; adoption; renewal);
• Experience with upsell, cross-sell, and revenue expansion programs;
• Background in customer advocacy/community building;
• Strong skills in email marketing, nurture design, and marketing automation (HubSpot experience an asset);
• Analytical mindset with ability to use data to guide decisions;
• Experience managing and developing marketing professionals.

Benefits

• Healthy and inclusive work environment;
• Opportunities to express and develop creativity;
• Supportive team culture;
• Flexible working conditions.