Content Marketing Specialist - Remote

Overview

The Content Marketing Specialist will be responsible for creating and optimizing content to enhance marketing performance through SEO, social media, and lead generation efforts.

In Short

• Develop and execute content strategies that drive organic traffic and lead generation.
• Ensure primary product sites are optimized for organic search performance.
• Create content tailored for lead generation and nurturing.
• Support planning and drafting of email nurturing campaigns.
• Plan and execute PPC campaigns and manage SEO campaigns.
• Develop and implement social media strategies.
• Engage with businesses for link-building opportunities.
• Collect and analyze data to enhance search conversions.
• Collaborate with cross-functional teams to improve marketing effectiveness.
• Conduct competitor and industry research to inform content strategies.

Requirements

• Proven experience in content marketing, SEO, and social media.
• Strong writing and editing skills.
• Experience writing B2B SaaS product content.
• Knowledge of Google Search Console and SEO best practices.
• Hands-on experience with SEO tools.
• Experience with PPC campaign management.
• Proven experience writing lead-generating content.
• Experience creating and optimizing landing pages.
• Excellent analytical skills and attention to detail.
• Ability to work collaboratively in a fast-paced environment.

Benefits

• Fully remote position with optional office space in Los Altos, California.
• Opportunity to work in a fast-growing tech startup.
• Engage with a diverse range of customers globally.
• Work in a collaborative and innovative environment.
• Access to professional development opportunities.