Content Marketing Specialist - Remote

Overview

We’re seeking a highly strategic and creative Content Marketing Specialist to lead the definition and execution of our global content strategy. This role is essential for positioning Yalo as a market leader by creating high-quality content that supports our marketing and sales strategies throughout the funnel.

In Short

• Define and implement a global content strategy aligned with business objectives and GTM strategies.
• Design marketing campaigns for product launches and quarterly goals.
• Create content that reinforces Yalo's positioning as a market leader.
• Develop and manage content for all stages of the marketing and sales funnel.
• Lead online positioning strategies, including Google Ads and SEO.
• Oversee and update the company’s website and social media channels.
• Collaborate with Growth Marketing and Product Marketing teams.
• Understand market needs and target audiences for content creation.
• Propose innovative content ideas and formats for campaigns.
• Measure quality and engagement of content across all channels.

Requirements

• Bilingual in Portuguese and Spanish; Advanced English is a plus.
• At least 3 years in content marketing roles, preferably in B2B environments.
• Ability to understand technology products and translate their benefits into compelling content.
• Experience in SEO, SEM, and online positioning strategies.
• Exceptional writing and storytelling abilities.
• Strong teamwork skills and ability to coordinate with stakeholders.
• Proactive approach to anticipating needs and executing strategies.

Benefits

• Unlimited PTO policy
• Competitive rewards on the market range
• Remote working is available (-+3 hours CT)
• Flexible time driven by results
• Start-up environment
• International teamwork
• Career growth opportunities