Content Marketing Specialist - Remote

Overview

Guesty is the all-in-one platform for hospitality businesses to automate and optimize every aspect of their operations. With purpose-built technology, industry-wide expertise, and an R&D team of 200+ engineers, Guesty ensures that hospitality businesses can streamline and achieve growth, while delivering the best value to guests. With a complete suite of features and 150+ industry partners, including major booking OTAs like Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Hopper, Google Travel, and many more, Guesty is transforming the hospitality industry with innovative solutions.

In Short

• Craft high-performing, world-class copy for paid ads and landing pages.
• Write persuasive and engaging email campaigns that drive lead nurturing, upselling, and retention.
• Develop sticky and memorable creative video scripts for marketing campaigns, product promotions, brand and customer testimonials.
• Collaborate with cross-functional teams to ensure messaging aligns with creative and performance goals.
• Analyze campaign performance and optimize content based on data and key metrics.
• Come up with out-of-the-box marketing plays and creatives in pursuit of performance/business goals.
• Contribute to A/B testing strategies by generating variations of headlines, CTAs, and messaging.

Requirements

• Native English speaker with exceptional written and verbal communication skills.
• Minimum 4 years of experience in a content-related position, preferably in performance marketing or a B2B tech environment.
• Proven experience creating high-impact marketing copy for paid ads, email campaigns, and video scripts.
• Strong understanding of performance marketing principles, including audience segmentation, A/B testing, and conversion optimization.
• Ability to blend a data-driven approach with creative thinking.
• Creative thinker with the ability to turn complex ideas into concise, actionable copy.
• Strong organizational skills and the ability to manage and drive forward multiple projects in a fast-paced environment.
• A collaborative team player with an optimistic attitude and a hunger to learn.
• Passion for performance marketing, data-driven storytelling, and digital advertising trends.
• Experience working with Google Ads, Meta Ads, or other digital ad platforms - a plus.
• Familiarity with marketing automation tools (e.g., HubSpot) and CRM systems - a plus.
• Knowledge of SEO best practices for performance content - a plus.

Benefits

• Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of any characteristic protected by law.