KOL Marketing Lead - Remote

Overview

UR is a borderless smart money app that makes it easy to spend and off-ramp, all in one place. Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self-custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience.

In Short

• Identify, vet, and onboard fintech/finance influencers across TikTok, LinkedIn, YouTube, and X.
• Build a pipeline of LinkedIn thought leaders in payments, fintech, and Web3.
• Partner with the marketing team to continuously source new KOLs.
• Design and execute influencer campaigns that drive engagement, acquisition, and credibility.
• Balance fun, creative content with serious thought leadership.
• Own end-to-end influencer relationships: negotiation, contracts, creative briefs, content review, and performance tracking.
• Coordinate across product, marketing, and leadership to ensure influencer campaigns map to product launches and UR's positioning.
• Define KPIs for influencer campaigns (reach, engagement, acquisition cost, ROI).
• Build reporting dashboards to keep leadership looped in on performance.

Requirements

• 3–6 years in influencer marketing or partnerships, ideally with fintechs, neobanks, or consumer tech apps.
• Hands-on experience managing influencer deals across TikTok/Instagram/YouTube.
• Comfort working with LinkedIn KOLs in fintech/Web3.
• Ability to understand and communicate payments, card products, and fintech UX.
• Strong sense of what works on TikTok/Instagram today.
• APAC-first experience (Singapore preferred), with ability to work across diverse markets.

Benefits

• Opportunity to work in a dynamic fintech environment.
• Be part of a team that shapes the future of digital finance.
• Collaborate with influencers and thought leaders in the industry.
• Professional growth and development opportunities.