Marketing Specialist - Remote

Overview

The Marketing Specialist at WinAir is responsible for developing, executing, and monitoring marketing programs aimed at enhancing the company’s presence in the aviation management software industry.

In Short

• Develop and execute marketing programs across various channels.
• Oversee lead generation efforts using digital marketing tools.
• Conduct market research and analyze data to inform strategies.
• Manage website content and enhance user experience.
• Support digital campaign execution including email, social, and PPC.
• Write and edit marketing content such as blogs and case studies.
• Grow social media presence and manage community interaction.
• Track campaign effectiveness using KPIs.
• Collaborate with sales and marketing teams.
• Provide insights to refine marketing strategies.

Requirements

• 1–2 years of marketing experience in a B2B or SaaS setting.
• Diploma or degree in Marketing, Business, or related field.
• Strong writing and communication skills.
• Familiarity with digital marketing tools like HubSpot and Google Analytics.
• Ability to analyze performance metrics.
• Understanding of technical product marketing.
• Ability to generate fresh ideas for campaigns.
• Knowledge of SEO and PPC best practices.
• Team-oriented with a collaborative mindset.
• Ability to manage multiple projects effectively.

Benefits

• Competitive compensation package based on experience.
• Extended healthcare and dental benefits.
• Flexible work schedule including Summer Friday hours.
• Quarterly Town Hall meetings to foster teamwork.
• Social committee events to enhance workplace culture.