Marketing Specialist - Remote

Overview

The Marketing Specialist will leverage player feedback and market research to develop localized content themes and manage KOLs in the Turkish market, optimizing marketing strategies for game publishing.

In Short

• Compile trend reports based on player feedback and market research.
• Manage and nurture KOLs across different tiers in the Turkish market.
• Develop targeted engagement strategies for influencer marketing.
• Maintain partnerships with KOL agencies for insights on competitor strategies.
• Optimize marketing resources and improve cost efficiency.
• Maximize KOL impact across marketing, community, and esports functions.
• Adapt to Tencent’s KPI-driven project structure.
• Communicate effectively in English as a working language.
• Support diverse voices and innovation within the company.

Requirements

• Over 3 years of experience in game publishing.
• Deep understanding of the Turkish market.
• Strong local KOL network.
• Excellent communication and collaboration skills.
• Ability to adapt to Tencent’s workflow.
• Proficient in English.

Benefits

• Work in a global gaming brand.
• Engage with a diverse and inclusive team.
• Opportunities for professional growth.
• Supportive work environment fostering innovation.