Marketing Specialist - Remote

Overview

The Marketing Specialist is responsible for developing, executing, and monitoring marketing programs for WinAir, overseeing marketing activities across various channels and supporting lead generation efforts.

In Short

• Develop and implement annual marketing plans.
• Manage marketing budget and resource allocation.
• Conduct competitive analysis in the aviation SaaS market.
• Monitor campaign effectiveness through KPIs.
• Update website content to align with campaign goals.
• Support execution of digital campaigns.
• Manage social media presence and community interaction.
• Collaborate with sales for campaign follow-up.
• Assist with lead portal management.
• Provide insights to refine marketing strategies.

Requirements

• 5+ years of marketing experience in B2B or SaaS.
• Degree in Marketing, Business, Communications, or related field.
• Strong writing and communication skills.
• Familiarity with HubSpot, Mailchimp, WordPress, and Google Analytics.
• Ability to track performance and identify inefficiencies.
• Knowledge of social media, SEO, and PPC best practices.
• Team-oriented with a collaborative mindset.
• Passion for technical product marketing.
• In-depth knowledge of the aviation industry.
• Ability to generate fresh campaign ideas.

Benefits

• Competitive compensation based on experience.
• Extended healthcare and dental benefits.
• Flexible work schedule with