Email & SMS Marketing Manager - Remote

Overview

The Email & SMS Marketing Manager owns the development and deployment of all email, SMS, and app push campaigns, ensuring best practices and alignment with marketing strategies.

In Short

• Lead end-to-end execution of email, SMS, and app push campaigns.
• Write creative briefs and manage content.
• Make copy or creative adjustments to meet deadlines.
• Drive A/B and multivariate testing for engagement improvement.
• Collaborate on lifecycle strategy and growth initiatives.
• Analyze results to guide future tactics.
• Ensure campaigns meet conversion and engagement KPIs.
• Work independently in a fast-paced environment.
• Oversee QA for accurate, on-brand delivery.
• Collaborate across teams for integrated campaigns.

Requirements

• Deep expertise in Iterable for email, SMS, and app push.
• 5+ years of experience in marketing campaigns and automations.
• Ability to work independently and set priorities.
• Solid grasp of responsive HTML/CSS for email.
• Proven track record managing customer journeys.
• Curious and improvement-focused mindset.
• Decisive and proactive in identifying gaps.
• Ownership of projects from idea to performance analysis.
• Effective collaboration across teams.

Benefits

• Health, vision, and dental insurance.
• 401k plan.
• PTO, safe/sick time, and vacation.
• Parental leave.
• Monthly box of free fish.