Email Marketing Manager - Remote

Overview

Versapay is seeking a data-driven and creative Email Marketing Manager to design and execute an email marketing strategy that enhances customer engagement and drives revenue.

In Short

• Develop and execute a comprehensive email marketing strategy.
• Design and optimize multi-touch nurture streams for various audience segments.
• Manage campaigns to support lead generation and customer engagement.
• Utilize A/B testing to improve email performance.
• Monitor and report on key performance indicators (KPIs).
• Ensure compliance with email marketing regulations.
• Collaborate with content, product marketing, and sales teams.
• Maintain database health and develop segmentation strategies.
• Experience with major marketing automation platforms.
• Strong understanding of marketing and sales funnels.

Requirements

• 3–5+ years in email marketing or automation, ideally in B2B/SaaS.
• Proficient in platforms like HubSpot, Marketo, Pardot, ActiveCampaign.
• Strong data analysis skills; Google Analytics experience preferred.
• Excellent copywriting and editing skills focused on conversions.
• HTML/CSS knowledge for email customization is valued.
• Organized project manager capable of handling multiple tasks.
• CRM experience (Salesforce).
• Certification in HubSpot, Marketo, or similar platforms.
• Background in Payments, SaaS, or FinTech is a plus.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Collaborative team culture.
• Impact on the company’s growth and customer success.
• Access to professional development resources.
• Flexible working arrangements.