Email Marketing Manager - Remote

Overview

The Email Marketing Manager will own the strategy and execution of the email program, ensuring effective performance and alignment with business goals.

In Short

• Set and execute email & SMS marketing roadmap.
• Develop a segmented campaign calendar.
• Audit and scale high-impact email flows.
• Implement A/B testing frameworks.
• Own list health and monitor deliverability metrics.
• Lead creative direction for email content.
• Report on key performance metrics.
• Spot trends and propose proactive fixes.
• Quantify impact of tests and initiatives.
• Experience with SMS integration into lifecycle strategy.

Requirements

• 5+ years in lifecycle/email marketing.
• Deep experience with Klaviyo.
• Proven track record of growing email revenue.
• Strong copywriting instincts.
• Comfortable with data analysis.
• Hands-on executor with strategy ownership.
• Experience with SMS lifecycle strategy.
• Bonus: knowledge of CRO and retention marketing.

Benefits

• Work with a family-owned leader in the fragrance market.
• Opportunity to drive impactful email strategies.
• Flexible remote work environment.
• Collaborative team culture.
• Access to ongoing professional development.