Email Marketing Manager - Remote

Overview

Figma’s Global Marketing team is looking for an experienced and proactive Email Marketer to help us scale personalized communications across our user base. This person will work on the execution of demand generation email campaigns, field one-off company-wide email requests, and collaborate closely with cross-functional teams to improve emails impact across the entire customer lifecycle.

In Short

• Own and execute one-off user engagement emails including newsletters, feature updates, event communications, and surveys.
• Analyze and audit current lifecycle campaigns to identify gaps and areas for improvement.
• Build and QA emails using HTML and CSS in Parcel.
• Personalize emails with customer data using liquid syntax.
• Collaborate with lifecycle and data science teams to run rapid multivariate tests.
• Help manage the centralized email intake process and weekly deployment calendar.
• Work closely with the broader Marketing Operations team to evolve templates and reporting.

Requirements

• 3+ years of hands-on experience in email and lifecycle marketing.
• Experience in HTML and CSS for email.
• Proficiency with email tools like Parcel.io and Customer.io.
• Understanding of email marketing best practices.
• Project management skills.
• Experience partnering with cross-functional teams.
• Strong verbal and written communication skills.

Benefits

• Equity options.
• Health, dental, and vision benefits.
• Retirement plan with company contribution.
• Generous PTO and recharge days.
• Learning and development stipend.
• Work from home stipend.
• Cell phone reimbursement.