Senior Marketing Automation Specialist - Remote

Overview

Join our global digital marketing team as a Senior Marketing Automation Specialist, where you will drive measurable growth and optimize multi-channel marketing journeys in Salesforce Marketing Cloud.

In Short

• Design and optimize automated customer experiences and campaigns.
• Set up campaigns in Salesforce Marketing Cloud.
• Collaborate with cross-functional teams for segmentation and personalization.
• Maintain and optimize email campaigns for engagement and conversion.
• Analyze campaign performance using Tableau and Salesforce.
• Provide insights and recommendations for campaign improvements.
• Conduct A/B and multivariate testing.
• Monitor email deliverability and implement strategies.
• Lead and motivate teams to achieve results.
• Work in a high-energy business environment.

Requirements

• Expertise in Salesforce Marketing Cloud.
• Experience in digital/email marketing campaigns.
• Strong analytical skills for data interpretation.
• Experience with performance reporting.
• Proficient in HTML/CSS and AMPscript.
• Excellent interpersonal and communication skills.
• Ability to lead and oversee teams.
• Basic knowledge of Javascript and SQL is preferred.
• Familiarity with consumer healthcare lifecycle marketing is a plus.
• Salesforce certifications are preferred.

Benefits

• Comprehensive and competitive benefits package.
• Support for personal and professional well-being.
• Diversity and inclusion commitment.
• Opportunities for career growth.
• Equal opportunity employer.