Associate Director, Revenue Performance (Lead Generation) - Remote

Overview

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for a Associate Director, Revenue Performance (Lead Generation) to be part of this exciting growth story.

In Short

• Strategise and create multi-channel marketing plans for lead generation campaigns.
• Manage a team of specialists to deliver on campaigns.
• Forecast budget and timelines for campaigns.
• Monitor performance across multiple campaigns.
• Drive sophistication in source attribution and performance measurement.
• Analyse and segment existing base for user acquisition.
• Optimize campaigns to maximize margins.
• Build long-term strategies for user acquisition.
• Interact directly with clients for day-to-day operations.
• Be the subject matter expert for omnichannel lead generation campaigns.

Requirements

• Experience in lead generation and multi-channel marketing.
• Strong project management skills.
• Ability to analyze data and optimize campaigns.
• Excellent communication and client relationship skills.
• Experience in budget forecasting and performance measurement.
• Knowledge of CRM systems.
• Ability to work with cross-functional teams.
• Strong problem-solving skills.
• Experience in managing teams.
• Familiarity with copywriting and design processes.

Benefits

• Opportunity to work in a fast-growing company.
• Engaging work environment.
• Chance to make a significant impact on the business.
• Collaboration with a diverse team.
• Professional development opportunities.