Associate Director - Performance Marketing - Remote

Overview

Interview Kickstart is seeking a dynamic Associate Director of Growth Marketing to lead our paid marketing strategies. You will drive customer acquisition and revenue growth through PPC, SEM, display advertising, paid social media, and LinkedIn channels. This role requires full-funnel optimization and close collaboration with sales, product, and operations teams to achieve key performance indicators (KPIs). A strong emphasis on creative strategy across all paid channels is essential.

In Short

• Develop and execute comprehensive performance marketing strategies.
• Focus on full-funnel optimization to maximize conversions and ROI.
• Leverage LinkedIn for targeted B2B campaigns.
• Lead the creative strategy for all paid channels.
• Optimize the entire marketing funnel using data-driven insights.
• Collaborate with sales, product, and operations teams.
• Establish and monitor key performance indicators.
• Utilize tools like Open AI and other marketing tech.
• Stay updated with industry trends.
• Drive KPI achievement through cohesive strategies.

Requirements

• 6+ years in growth/performance marketing.
• Expertise in full-funnel optimization and creative strategy development.
• Proficient in Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong ability to work cross-functionally.
• AI savvy.

Benefits

• Data-driven decision-making.
• Strong communication skills.
• Experience in stakeholder management.
• Proven track record in driving revenue.
• Passion for creative advertising.