CRM Content Lead - Remote

Overview

As a CRM Content Lead at Welltech, you will be responsible for leading the channel strategy and content development across wellness apps, ensuring effective user communication.

In Short

• Lead CRM channel strategy and execution.
• Optimize content performance based on user data.
• Manage seasonal content calendar.
• Produce high-quality, on-brand content.
• Test and refine content flows with CRM Managers.
• Collaborate with cross-functional teams for cohesive messaging.
• Utilize CRM insights to support marketing initiatives.
• Gather insights to improve retention rates.
• 5-8 years of CRM experience required.
• Bachelor's degree in relevant field.

Requirements

• Experience in wellness, fitness, or consumer tech.
• Strong portfolio demonstrating engagement and conversion improvement.
• Understanding of user journeys and CRM ecosystems.
• Empathetic storytelling and editorial skills.
• Ability to manage freelancers and influence teams.
• Comfortable in a fast-paced remote environment.

Benefits

• Culture of personal and professional growth.
• Empowerment to inspire and lead.
• Focus on achieving meaningful outcomes.
• Be part of a movement for a healthier world.