Content Lead - Remote

Overview

Thatch is seeking an experienced Content Lead to develop a comprehensive content strategy focused on healthcare marketing, particularly in educating employers and employees on health insurance and ICHRA.

In Short

• Own and evolve Thatch’s content marketing strategy.
• Create and curate engaging content for various platforms.
• Ensure clarity and accuracy in all customer-facing content.
• Drive organic growth through optimized content marketing.
• Stay updated on healthcare trends and regulations.
• Manage external writers and maintain editorial standards.
• Collaborate with cross-functional teams for a robust content engine.

Requirements

• 5+ years in content marketing, with B2B experience.
• Proven ability to produce high-quality content.
• Strong editorial background in healthcare or benefits.
• Understanding of SEO best practices and content channels.
• Experience with data analysis for content direction.
• Experience managing freelancers and subject-matter experts.
• Familiarity with content management systems and project tools.
• Strong communication skills for presenting results.

Benefits

• Opportunity to shape brand narrative and growth strategy.
• Work in a fully distributed, innovative team environment.
• Engage with leading investors and industry experts.
• Access to ongoing professional development.