Senior B2B Marketing Manager - Remote

Overview

As a Senior B2B Marketing Manager at WeightWatchers, you will play a crucial role in driving the marketing strategy for the WeightWatchers for Business brand, targeting employers and health plans.

In Short

• Lead B2B marketing strategies for employer and health plan segments.
• Execute integrated marketing plans for new product launches.
• Manage multi-channel demand generation campaigns.
• Develop high-impact B2B content.
• Equip sales teams with necessary marketing tools.
• Analyze and report on lead generation KPIs.
• Plan and manage presence at key industry events.
• Collaborate with clinical teams to translate data into business value.
• Utilize marketing automation platforms for CRM journeys.
• Foster alignment between marketing and sales teams.

Requirements

• Bachelor’s degree in Marketing or related field.
• 7+ years of B2B marketing experience, preferably in health tech.
• Proven track record in demand generation programs.
• Experience marketing to HR and employee health decision-makers.
• Proficiency in marketing automation and CRM tools.
• Strong content writing and storytelling abilities.
• Familiarity with Account-Based Marketing strategies.
• Data-driven mindset with marketing analytics experience.

Benefits

• Comprehensive benefits package.
• Annual bonus program.
• Hybrid work environment for better work-life balance.
• Diverse and inclusive workplace culture.
• Opportunity to impact global health initiatives.