Content Marketing Lead - Remote

Overview

Weflow is seeking a Head of Content to build a category-shaping content engine that drives pipeline, revenue, and brand authority.

In Short

• Own content strategy from positioning to performance.
• Lead editorial execution across various formats.
• Manage distribution and growth strategies for key channels.
• Define success metrics for content performance.
• Hire and manage a team of freelancers.
• Ensure production efficiency while maintaining quality.
• Work closely with Marketing Ops for content funnel instrumentation.
• Conduct continuous experimentation on content effectiveness.
• Build a scalable production system for content creation.
• Engage in regular in-person meetups with the team.

Requirements

• 5–7+ years in B2B SaaS content, with leadership experience.
• Portfolio showcasing operator-grade content production.
• Comfortable with multimedia content creation.
• Ability to connect content to pipeline outcomes.
• Excellent writing and editing skills.
• Strong understanding of the GTM ecosystem.
• Experience in narrative-led positioning.

Benefits

• Remote company setup.
• Regular in-person meetups.
• Top-of-the-line equipment provided.
• Diverse and experienced team.
• Competitive package including stock options.