Performance Marketing Contractor - Remote

Overview

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

In Short

• Location: Remote US
• Temporary contract engagement
• Time type: Up to six month engagement up to approx. 40 hours per week
• Length of contract: Up to six months
• Manage advertising spend efficiently while maximizing return on investment.
• Expand paid marketing efforts, focusing on scaling acquisition and maximizing spend efficiency.
• Consult on targeted acquisition strategies across various digital ad platforms.
• Manage and refine large-scale paid acquisition campaigns.
• Collaborate with the Data Science team to enhance metrics for LTV and payback periods.
• Partner with the creative team to produce scalable marketing assets.

Requirements

• Experience in scaling paid acquisition campaigns across various digital platforms.
• Ability to analyze campaign data and refine strategies.
• Proficiency in developing KPIs to evaluate campaign impact.
• Knowledge of attribution models and analytical tools.
• Practical skills in Excel, Google Sheets, HTML, JavaScript, SQL, and Python.

Benefits

• This is an independent contractor engagement, so no employee benefits are included.
• The consultant will be responsible for their own business expenses and insurance.
• Project-specific focus on achieving marketing objectives.