Partner Marketing Specialist - Remote

Overview

As the Partner Marketing Specialist at Wayflyer, you’ll play a critical role in driving new partner acquisition, optimising partner experience, developing partner-related content, and working with partners to build awareness of Wayflyer in their customer base.

In Short

• Oversee the planning, execution, and performance of multi-channel partnership programs and marketing campaigns to drive demand generation.
• Promote and manage our partner program by identifying potential partners and refining the program to drive higher levels of partner engagement.
• Partner with the Content team to develop co-branded content such as case studies, webinars and thought leadership material.
• Create and optimise email marketing campaigns to nurture prospective and current partners.
• Develop, implement and execute a partner communications and education strategy.
• Develop co-marketing strategies with strategic partners to drive customer awareness and acquisition.
• Work collaboratively with the Marketing and Partnerships teams to enhance the growth of partnership marketing strategies.
• Collaborate closely with the Sales org to ensure a strong alignment between Partner Marketing efforts and lead quality/quantity expectations.
• Use data and insights to continuously optimise strategy and goals.
• Partner with the Marketing Ops Manager to track and report on performance.

Requirements

• Excellent written, communication, and verbal skills.
• Dynamic, creative, and entrepreneurial mindset.
• 5+ years of partner marketing experience, ideally in a B2B, fintech and/or sales-led organization.
• Proven expertise in email marketing and lifecycle campaigns.
• Strong collaboration skills.
• Proficiency in marketing automation platforms and CRM systems (e.g., HubSpot).
• A data-driven and experimental mindset.
• Exceptional project management skills.

Benefits

• Work remotely abroad for up to 60 days a year.
• Employee assistance programme.
• Private healthcare, life and critical illness cover.
• Generous parental and adoptive leave policies.
• Equity scheme - so you can share in our success!