Marketing Specialist - Remote

Overview

Wati is a growing SaaS platform that provides end-to-end WhatsApp API solutions for SMBs and large enterprises. We aim to simplify business communication, helping businesses meet their customers where they are - WhatsApp.

Backed by global investors such as Sequoia, DST Global, and Tiger Global, we're Shopify's first investment in a startup in Asia.

Headquartered in Hong Kong and trusted by 12,000+ customers across 100+ countries. We're a rapidly expanding team filled with talented people from around the globe.

We are looking for a data-driven and strategic Marketing Specialist to join our team and contribute to our rapid expansion.

In Short

• Develop and manage paid acquisition campaigns across various marketing channels.
• Optimize PPC campaigns through performance analysis and A/B testing.
• Conduct keyword research and audience segmentation.
• Collaborate with creative teams for ad creatives and landing pages.
• Monitor campaign data for insights and marketing efficiency.
• Manage budget allocation for cost-effective campaigns.
• Implement conversion tracking and performance KPIs.
• Stay updated with industry trends and best practices.
• Identify growth opportunities through data-driven experiments.
• Develop viral growth strategies for brand awareness.

Requirements

• Proven experience in digital marketing and campaign management.
• Strong analytical skills and proficiency in data analytics tools.
• Experience with PPC and performance marketing strategies.
• Ability to work collaboratively with creative teams.
• Excellent communication and project management skills.
• Familiarity with marketing automation tools.
• Knowledge of AI tools for marketing optimization.
• Up-to-date with digital marketing trends and technologies.

Benefits

• Opportunity to work in a fast-growing startup environment.
• Collaborative and innovative team culture.
• Flexible working hours and potential for remote work.
• Competitive salary and performance bonuses.
• Access to professional development and training.
• Health and wellness benefits.