Senior Demand Generation Manager - Remote

Overview

As a Senior Demand Generation Manager at Weights & Biases, you will play a crucial role in shaping marketing campaigns and driving demand generation initiatives to achieve measurable pipeline growth and revenue impact.

In Short

• Orchestrate complex, multi-touch marketing campaigns across various channels.
• Develop and execute comprehensive demand generation strategies.
• Collaborate with product marketing, marketing operations, and sales teams.
• Report weekly on campaign KPIs and optimize programs.
• 6-8 years of B2B demand generation experience required.
• Expertise in reporting on marketing pipeline metrics.
• Proficiency in marketing automation systems like Marketo.
• Ability to derive insights from campaign data.
• Demonstrated success in lead nurturing campaigns.
• Proven ability to tackle challenges and set high standards.

Requirements

• 6-8 years of B2B demand generation experience.
• Expertise in marketing pipeline metrics (MQLs, SALs, SQLs, SQOs).
• Proficiency in marketing automation systems (Marketo).
• Ability to analyze campaign data and ROI reporting.
• Success in lead nurturing and engagement campaigns.
• Proven problem-solving skills.

Benefits

• Flexible time off.
• Medical, Dental, and Vision coverage.
• Remote first culture with in-office flexibility.
• Home office budget with a new laptop.
• Competitive salary and equity.
• 12 weeks of Parental leave.
• 401(k) plan.
• Supplemental benefits may be available.