Senior Manager of Lifecycle Marketing - Remote

Overview

Visana Health is seeking a strategic, creative, and data-driven lifecycle marketing leader to optimize member journeys and enhance patient engagement.

In Short

• Lead lifecycle marketing strategies to acquire and retain patients.
• Develop and execute multi-channel nurture campaigns.
• Design user journey maps to enhance engagement.
• Build automated journeys using Active Campaign and Intercom.
• Conduct A/B testing to optimize campaign performance.
• Enhance marketing technology stack for operational efficiency.
• Leverage data analytics for actionable insights.
• Implement QA processes for campaign execution.
• Collaborate with cross-functional teams to align strategies.
• Measure improvements in member engagement and conversion rates.

Requirements

• 8–10+ years of experience in lifecycle marketing or growth marketing.
• Expertise in email marketing automation platforms.
• Strong writing and design skills for member communications.
• Proficient in data analysis and campaign optimization.
• Experience in website conversion rate optimization.
• Familiarity with data analytics tools like Mixpanel.
• Experience in the healthcare or telehealth space.
• Strategic thinking with hands-on execution capabilities.
• Passion for improving healthcare accessibility.

Benefits

• Medical, dental, and vision insurance.
• HSAs & FSAs.
• 401(k) plan.
• Industry-leading benefits for eligible employees.
• Security and privacy training provided.