Senior Manager, Enrollment Marketing - Remote

Overview

The Senior Manager, Enrollment Marketing at Visana Health will lead B2B2C marketing campaigns aimed at increasing member enrollment and engagement across various healthcare platforms.

In Short

• Own enrollment marketing strategy for assigned accounts.
• Build campaign calendars for open enrollment and engagement.
• Execute multi-channel campaigns (email, SMS, direct mail).
• Manage client communications and marketing planning sessions.
• Lead webinar strategy for member engagement.
• Track campaign performance and optimize for results.
• Mentor a direct report to enhance team capabilities.
• Collaborate with internal teams for campaign execution.
• Stay updated on AI trends to improve marketing strategies.
• Drive measurable enrollment outcomes through strategic initiatives.

Requirements

• 5–7 years of experience in B2B2C or enrollment marketing.
• Proven success in driving measurable enrollment outcomes.
• Strong writing and communication skills.
• Experience with project management and multi-stakeholder coordination.
• Analytical mindset with data-driven decision-making skills.
• Leadership experience or readiness to manage a team.
• Ability to thrive in a fast-paced environment.
• Familiarity with marketing automation tools.
• Understanding of healthcare regulations and best practices.
• Growth mindset and curiosity for self-development.

Benefits

• Salary Range: $120,000–$150,000 base salary.
• Fully Remote position.
• Comprehensive medical, dental, and vision insurance.
• HSA & FSA options available.
• 401(k) plan.
• Unlimited PTO policy.
• Access to wellness benefits like Wellhub and Talkspace.
• Work with a mission-driven team in women's healthcare.