Senior Engagement Marketing Manager - Remote

Overview

Pathstream is seeking a Senior Engagement Marketing Manager to lead learner engagement and retention strategies that help individuals achieve their goals while showcasing the value of Pathstream to our corporate partners.

In Short

• Design and execute lifecycle marketing strategies.
• Develop behavioral campaigns using platform data.
• Collaborate with Product and Engineering teams.
• Align lifecycle strategies with client business objectives.
• Analyze performance metrics using tools like Tableau and SQL.
• Create compelling content for diverse audiences.
• Develop scalable systems for learner engagement.
• Drive results that create business impact.
• Run tests to improve engagement metrics.
• Contribute to product experiments and marketing strategies.

Requirements

• 5+ years of experience in lifecycle or engagement marketing.
• Proficiency with Marketing Automation platforms.
• Expertise in writing liquid code.
• Comfortable with data tracking and integration.
• Proficient in Tableau, Amplitude, and SQL.
• Strong copywriting skills.
• Proven ability to work across teams.
• Passionate about empowering people.

Benefits

• Transparent and social culture.
• Competitive salary commensurate with experience.
• Comprehensive benefits package.
• Flexible paid time off and holidays.
• Remote-first culture.
• 401(k) plan.
• Annual professional development budget.
• Company-provided laptop.