Engagement Marketing Manager - Remote

Overview

The Engagement Marketing Manager at Vida will be responsible for ensuring exceptional engagement marketing for members throughout their journey with the digital health platform, focusing on activation, engagement, and retention.

In Short

• Act as an advocate for members, ensuring a seamless experience.
• Develop and implement strategies to improve member engagement and retention.
• Write compelling, member-centric copy.
• Optimize the member journey across all marketing touchpoints.
• Analyze feedback to drive continuous improvement.
• Collaborate with product, engineering, and clinical teams.
• Monitor KPIs related to engagement revenue goals.
• Stay informed about member engagement best practices.

Requirements

• 5+ years of experience in engagement marketing to B2B2C consumers.
• Experience in digital health is preferred.
• Extensive experience in multi-channel communications strategy.
• Strong communication and problem-solving skills.
• Ability to analyze data and translate insights into action.
• Experience in a fast-paced, cross-functional environment.
• Proficiency with CRM tools and data analytics platforms.
• Experience with Braze canvas development is a plus.

Benefits

• Opportunity to work in a dynamic healthcare environment.
• Collaborative and supportive team culture.
• Impactful role in improving member health outcomes.