Member Marketing Manager (Enrollment) - Remote

Overview

The Member Marketing Manager (Enrollment) at Vida will be responsible for executing marketing strategies to drive registration and engagement among prospective and current members.

In Short

• Manage the execution of print, email, and SMS marketing campaigns.
• Optimize campaigns through A/B testing and performance analysis.
• Work collaboratively within a small team and across departments.
• Develop targeted communications based on customer lifecycle stages.
• Leverage marketing technology for effective outreach.
• Engage with clients to align marketing strategies.
• Demonstrate creativity in messaging and content creation.
• Maintain attention to detail in all marketing materials.
• Passionate about digital health and improving healthcare communication.
• Basic knowledge of HTML is required.

Requirements

• Experience with email marketing platforms like Braze or Salesforce Marketing Cloud.
• Strong client interaction and asset management skills.
• Curiosity and problem-solving mindset.
• Ability to thrive in a dynamic work environment.
• Resourceful and innovative approach to marketing challenges.
• Effective collaboration and communication skills.
• Passion for digital health initiatives.
• Experience in B2B2C marketing is a plus.
• End-to-end content development experience is beneficial.

Benefits

• Opportunity to work in a fast-paced and innovative company.
• Collaborative work environment with a focus on team success.
• Engagement in meaningful work that impacts health changes.
• Flexible working arrangements.
• Access to professional development opportunities.