Brand Marketing Manager - Remote

Overview

The Brand Marketing Manager is responsible for developing and executing integrated marketing campaigns that drive brand awareness, generate leads, and support the growth of the Veterinary Practice Partners (VPP) business. This role requires a strong understanding of brand strategy, digital marketing, social media, public relations, and event marketing. The ideal candidate will be a creative and data-driven individual with excellent communication and interpersonal skills.

In Short

• Oversee the development and execution of VPP's brand strategy.
• Manage the creative team to produce high-quality marketing materials.
• Develop and curate engaging content for social media channels.
• Work closely with the Business Development team on lead generation campaigns.
• Manage marketing presence at industry conferences.
• Develop and execute public relations strategies.
• Manage and optimize VPP's digital presence.
• Improve search engine visibility through SEO and SEM initiatives.
• 5+ years of experience in marketing and communications.
• Strong interpersonal and relationship-building skills.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of digital marketing principles.
• Experience with project management and budget management.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite and marketing automation platforms.
• Experience in healthcare marketing is a plus.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and growing company.
• Collaborative and supportive work environment.