Marketing Analytics and Operations Director - Remote

Overview

Verndale is expanding its corporate marketing team, responsible for driving and managing Verndale’s brand growth. We are seeking a Marketing Analytics and Operations Director to lead and evolve our data-driven marketing efforts.

In Short

• Lead data-driven marketing initiatives to drive brand growth.
• Implement real-time tracking and Multi-Touch Attribution models.
• Build dashboards to monitor marketing effectiveness.
• Deliver actionable insights on channel performance to leadership.
• Create measurement plans and audience models for marketing strategies.
• Analyze SEO performance and optimize digital marketing effectiveness.
• Oversee lead management processes and improve mar-tech stack.
• Provide guidance and management to a direct report.
• Ensure compliance with data privacy regulations.
• Maintain vendor relationships for marketing technologies.

Requirements

• Hands-on experience in data and marketing systems.
• Strong analytical skills and experience in marketing performance measurement.
• Proficiency in building dashboards and reports.
• Experience with A/B testing and UX analysis.
• Knowledge of lead scoring and audience segmentation.
• Familiarity with GDPR and CCPA compliance.
• Ability to manage relationships with vendors and stakeholders.
• Experience in mentoring and managing team members.
• Strong communication skills.
• Passion for driving measurable impact through marketing.

Benefits

• Opportunity to be part of a growing team in a dynamic organization.
• Access to advanced marketing technologies.
• Professional development and mentorship opportunities.
• Collaborative work environment.
• Flexible working arrangements.