Senior Industry Marketing Manager - Utilities and Telecom - Remote

Overview

Veriforce is the fastest-growing SaaS-technology and services company in the global supply chain risk management market. We help industry-leading companies create and maintain operating cultures and work environments that optimize safety, promote sustainability, and foster collaboration across a broad spectrum of internal and external stakeholders. What separates Veriforce from the rest is our people. We hire highly-intelligent, growth-minded individuals that team well and continuously look for new, better ways of solving business challenges.

In Short

• Own and drive the end-to-end marketing strategy for the Utilities and Telecom verticals.
• Develop and execute multi-channel marketing campaigns.
• Implement and optimize Account-Based Marketing (ABM) strategies.
• Track, measure, and optimize the full marketing funnel.
• Conduct competitive landscape analysis and customer research.
• Foster a strong partnership with Sales and SDR teams.
• Utilize data analytics to assess ROI and refine marketing initiatives.

Requirements

• 8+ years of experience in B2B marketing.
• Proven success in campaign planning and execution.
• Hands-on experience with ABM and demand generation.
• Deep understanding of SEO, SEM, and marketing automation platforms.
• Strong data-driven mindset with expertise in campaign analytics.
• Leadership and collaboration skills.
• Industry expertise in Utilities, Energy, or Telecommunications is preferred.

Benefits

• Mission-focused to help bring workers home safe every day.
• Work with a global team across North America and overseas.
• Great workplace culture.
• 100% paid employee medical and dental insurance.
• Monthly contributions to Health Savings Accounts.
• A 401(k) match that is immediately fully vested.
• Outstanding time off benefits.
• Paid time off for volunteer activities.