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PR and Utility Marketing Manager - Remote

Posted 8 weeks ago
Marketing
Full Time
Germany

Overview

The PR and Utility Marketing Manager is a key strategic role that combines the responsibilities of managing public relations and driving marketing efforts within the utility segment. This role is responsible for developing and executing the company’s PR strategy to increase brand awareness, enhance brand reputation, and foster media relationships.

In Short

  • Develop and execute overall PR strategy.
  • Create and manage media relations.
  • Increase organic brand reach through PR campaigns.
  • Manage brand reputation and crisis communications.
  • Coordinate speaking opportunities at industry events.
  • Support market penetration in the utility segment.
  • Develop marketing campaigns tailored to the utility sector.
  • Analyze market trends and customer insights.
  • Collaborate with internal teams for alignment.
  • Assist in planning and executing marketing initiatives.

Requirements

  • Experience in public relations and marketing.
  • Strong communication and media relations skills.
  • Ability to develop strategic marketing campaigns.
  • Knowledge of the utility sector and EPCs.
  • Proven track record in brand management.
  • Analytical skills to assess market trends.
  • Collaboration skills to work with cross-functional teams.
  • Ability to manage crisis communications effectively.
  • Experience in coordinating marketing activities.
  • Fluency in English, additional languages are a plus.

Benefits

  • Opportunity to work in a leading renewable energy company.
  • Global scope and coordination with international teams.
  • Professional development opportunities.
  • Contribute to sustainable energy solutions.
  • Dynamic and innovative work environment.
Solplanet logo

Solplanet

Solplanet, a brand under the private equity-backed AISWEI, is a leading provider of renewable energy solutions, specializing in solar inverters, energy storage systems, and EV chargers. With over 15 years of expertise in research and development and manufacturing, Solplanet combines strong technological heritage from Germany and China. The company is recognized as one of the largest manufacturers of solar string inverters globally, producing 18 GW annually. Committed to making solar energy accessible to everyone, Solplanet focuses on delivering user-friendly and reliable products while fostering a culture of collaboration and innovation within a diverse, international team.

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