Senior Industry Program Marketing Manager - Remote

Overview

The Senior Industry Program Marketing Manager at Axonify is responsible for generating predictable, qualified pipeline for the Axonify product, managing marketing budgets, and leading industry programs.

In Short

• Accountable for achieving quarterly and annual pipeline and ARR targets.
• Manage a marketing budget and lead industry programs.
• Set strategy, develop forecasts, and evaluate budget and channel mix.
• Measure results and campaign ROI.
• Introduce innovative programs and campaigns to drive awareness and purchase intent.
• Support ABM initiatives, webinars, events, and new SKU launches.
• Focus on customer lifecycle journey for new logo acquisition and upsell efforts.
• Work closely with the Director of Marketing Programs.
• Engage with various channels to maximize impact.
• Drive consideration and purchase intent across all channels.

Requirements

• Experience in marketing program management.
• Strong understanding of pipeline generation strategies.
• Ability to manage budgets effectively.
• Experience with ABM and customer lifecycle marketing.
• Proven track record of achieving marketing targets.
• Strong analytical skills for measuring campaign success.
• Excellent communication and collaboration skills.
• Experience in SaaS marketing is a plus.
• Ability to innovate and introduce new marketing strategies.
• Familiarity with various marketing channels.

Benefits

• Engaging company culture.
• Opportunity to work on meaningful products.
• Supportive team environment.
• Professional development opportunities.
• Flexible work arrangements.
• Competitive salary and benefits.
• Access to innovative marketing tools.
• Chance to make a significant impact in the organization.
• Collaboration with industry experts.
• Work in a fast-paced, dynamic environment.