Paid Media Specialist - Remote

Overview

The Paid Media Specialist is responsible for developing and executing comprehensive paid media strategies, including keyword research, competitive research, audience analysis, campaign planning & optimization, and performance tracking & reporting, among other things.

In Short

• Develop and implement comprehensive paid media strategies to drive sales & revenue growth.
• Manage and allocate budget across different campaigns and channels.
• Conduct keyword research, competitive analysis, market research, and audience analysis.
• Collaborate with SEO, design, content, email, and other teams.
• Monitor, analyze, and report on paid media performance.
• Stay up to date on the latest paid media trends.
• Request & direct the efforts of resource providers.
• Continuously test and optimize campaigns.
• Identify and explore new paid media opportunities.
• Perform other duties as requested.

Requirements

• 3+ years’ experience in a similar role managing advertising budgets.
• Prior experience setting quarterly and/or annual KPI targets.
• Proven results managing paid search, social media, and display campaigns.
• Demonstrable paid media reporting abilities.
• Experience leveraging different ad formats.
• Strong project management skills.
• A passion for marketing & advertising.
• Willingness to understand insurance marketing.
• A humble, hungry, smart, and proactive attitude.

Benefits

• Health, dental, and vision plans.
• 4 weeks of Paid Time Off.
• 9 Paid Company Holidays with 2 floating holidays.
• 401K Programs with employer match.
• Personal assistant programs for support.