Head of Advertising and Performance Marketing - Remote

Overview

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

In Short

• Develop and implement a comprehensive advertising and performance marketing strategy aligned with overall business objectives and tailored for diverse global regions.
• Lead a diverse team of global advertising professionals, including digital marketers, sponsorship media buyers and webinar marketers.
• Build a Center of Excellence (CoE) to ensure consistency in strategy and execution across regions.
• Utilize advanced analytics tools and performance metrics to refine targeting, messaging, and budget allocation for optimal campaign outcomes.
• Manage and allocate advertising budgets efficiently, ensuring maximum impact and ROI across channels.
• Stay current with industry trends, emerging technologies and best practices to continually evolve the advertising strategy.

Requirements

• Minimum 10+ years of experience in advertising, digital marketing, or performance marketing.
• Experience in buying diverse media formats such as podcasts, TV, newsletters, paid social, paid search and working with influencers.
• Proven track record of driving measurable revenue and pipeline growth through integrated, multi-channel advertising campaigns.
• Strong leadership skills with experience managing cross-functional teams.
• Excellent strategic, analytical, and communication skills.
• Demonstrated ability to thrive in a fast-paced, dynamic environment with global responsibilities.

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US
• Offices in SF, NYC, Dublin, and Sydney