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Influencer Marketing Manager - Remote

Posted 4 weeks ago

Overview

Leading the way in digital mental healthcare, Unobravo stands as a trusted and empathetic ally in people's lives, caring for their mental health and supporting their personal growth. We are a revolutionary online mental health platform, matching individuals with the right therapist. From the very beginning, our daily mission has been to revolutionize society's perception of mental health by breaking down the stigma surrounding it.

At the core of Unobravo's success is our exceptional team, committed to providing accessible, high-level care anytime, anywhere. With more than 4 million therapy sessions, we have positively impacted countless lives, promoting psychological well-being and helping individuals overcome life's challenges.

In Short

  • Develop Influencer Strategies: Create and implement influencer marketing strategies to drive awareness, increase customer engagement, and support Unobravoโ€™s new customers growth.
  • Identify and Build Relationships: Research and identify influencers, including macro, micro, and nano-influencers, that align with our target audience and brand goals. Establish long-term relationships with influencers, talent agencies, and management teams.
  • Campaign Management: Oversee the execution of influencer marketing campaigns from start to finish, including setting clear objectives, negotiating contracts, managing timelines, and ensuring high-quality content creation.
  • Content Coordination: Collaborate with influencers and internal teams to ensure content aligns with brand guidelines, compliance, messaging, and campaign goals.
  • Performance Analysis: Monitor, analyze, and report on the success of influencer campaigns, using data to adjust strategies for improved results.
  • Budget Management: Manage influencer marketing budgets, ensuring cost-effective partnerships and maximizing ROI.
  • Stay Trend-Savvy: Keep up-to-date with the latest trends, platforms, and best practices in influencer marketing and social media.
  • Cross-Functional Collaboration: Work closely with social media, PR, content, clinical and legal teams to ensure influencer campaigns align with broader marketing and brand initiatives.

Requirements

  • Proven experience (5+ years) in influencer marketing both within the Italian Ecosystem and multi country international experience.
  • Strong understanding of social media platforms (Instagram, YouTube, TikTok, etc.) and influencer trends.
  • Ability to work both on brand awareness and NC growth (conversion)
  • Ability to analyze data, track KPIs, and adjust strategies based on campaign performance.
  • Strong project management skills and ability to juggle multiple campaigns at once.
  • Good communication and collaboration skills to work effectively with cross-functional teams and capacity to work well on matrix-reporting organizations.
  • Ability to adapt to a fast-paced, ever-changing environment and manage multiple projects simultaneously.
  • You are fluent in both spoken and written English and Italian
  • Experience in regulated sectors a plus (finance, health, etc)

Benefits

  • ๐ŸŒ Remote-Working at the Top: Join a team that embraces the future of work and takes the well-being of its people seriously. We support a healthy work-life balance with a smart approach that allows you to work from anywhere that suits your lifestyle and choices.
  • ๐Ÿข Coworking Meetings: Break free from the ordinary and push all boundaries! Unobravo has dedicated a special budget to encourage global teamwork, in order to enable employees and collaborators to meet in coworking spaces in many many cities around the world.
  • ๐ŸŒฑ Business Growth on the Horizon: Step into a work environment that's in constant motion, always growing, and ever-evolving. Be part of a company that's on the rise!
  • ๐ŸŽ‰ Team Building and Epic Events: Get ready for extraordinary adventures! Dive into thrilling team-building activities and attend our fabulous corporate events and nationwide aperitivo parties that will keep you buzzing with excitement!
  • ๐ŸŽ‚ Mental Health Day off: Take time to celebrate with an extra day off on Mental Health Day

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