Influencer Marketing Manager - Remote

Overview

NordVPN is looking for a dynamic Influencer Marketing Manager to drive our influencer campaigns, especially focusing on YouTube. This role is perfect for someone who thrives in a data-driven environment, enjoys the fast pace of digital marketing, and is passionate about collaborating with content creators.

In Short

• Develop and maintain ongoing relationships with agencies, influencers, and content creators on YouTube, with a strong emphasis on the Korean market.
• Identify and engage potential influencers, negotiating rates to achieve high-impact campaigns tailored to the preferences and trends in Korea.
• Plan, execute, and oversee influencer marketing campaigns to meet set objectives and KPIs, ensuring relevance and engagement within the Korean digital landscape.
• Manage account operations, including reporting, invoicing, budget tracking, and performance analytics, with a focus on the Korean market.
• Brainstorm and implement new creative approaches to influencer campaigns, taking into account local cultural nuances and trends.
• Stay up to date with industry trends in both global and Korean influencer marketing.
• Collaborate with the marketing team to coordinate strategies across different channels, ensuring a cohesive approach for both local and global audiences.

Requirements

• Strong understanding of digital marketing with a focus on influencer marketing, particularly in the Korean market.
• Ability to analyze data and present results, with a focus on local KPIs.
• Proven track record with YouTube campaigns, including hands-on experience managing influencer collaborations, preferably within the Korean market.
• Fluent in English and Korean (written and spoken).
• Familiarity with YouTube's top creators, trends, and influencers, particularly in the Korean space.
• Deep understanding of the Korean digital and social media landscape, especially Youtube.
• Cultural insight into the preferences and behaviors of Korean online audiences to ensure effective and engaging campaigns.
• You stay up-to-date with YouTube's top creators and can name a few favorites.

Benefits

• Dynamic work environment with a focus on innovation.
• Opportunity to work with a talented team.
• Engagement with a diverse range of influencers and content creators.
• Access to industry insights and trends.