Influencer Marketing Manager - Remote

Overview

Lume is on a mission to normalize body odor beyond the pits and provide people with outrageously effective solutions so they never have to think twice about odor! Our Whole Body Deodorants can be used for any unwanted odor—from pits, to privates and beyond. It’s doctor-developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and clinically proven to control any external B.O. for 72 hours. In 2023, we launched a men’s line called Mando. Mando uses the same technology as Lume but has different scent profiles.

We are a 6-year-old fast growing, omni-channel deodorant and personal care brand that’s transforming the way that humans do hygiene. We joined forces with Harry’s, another disruptive brand with great people and infrastructure, to accelerate our growth. We are a team of self-starters that roll up our sleeves and get it done. Our style is collaborative and very fast-paced so an adaptive personality is a must.

In Short

• Own and scale an influencer marketing program that drives measurable customer acquisition across multiple channels including YouTube, Meta, TikTok, and X.
• Evaluate and optimize agency relationships, ensuring partnerships drive maximum impact and efficiency.
• Manage a sizable budget, design smart tests to prove out opportunities, and consistently hit new customer growth, CPA, ROAS, and LTV targets.
• Own the end-to-end execution of influencer marketing campaigns, including: outreach, negotiation, influencer onboarding, relationship management, testing, and measurement.
• Manage influencer relationships across TikTok Shops, including outreach, ongoing relationships, commission structure, etc.
• Track, measure, and critically analyze performance to drive optimizations and evolution of influencer strategies.
• Collaborate with performance marketing, creative, web product, and other teams to maximize cross-functional opportunities.
• Develop and implement an influencer marketing program that can scale to become a meaningful part of the company's growth engine.

Requirements

• 5+ years of influencer marketing experience where the goal was efficient new customer acquisition, preferably at a high-growth DTC brand.
• Experience owning all aspects of influencer marketing in a hands-on capacity, building and scaling influencer programs.
• Proven track record of driving meaningful business value from influencer marketing.
• Strong agency management skills, with the ability to evaluate, negotiate, and optimize relationships for better performance.
• Excellent interpersonal and negotiation skills to effectively manage relationships with influencers, and cross-functional teams.
• A data-driven mindset and ability to make decisions based on performance and market insights.
• Self-starter with an ownership mentality, eager to build and scale an innovative influencer program.

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Harry’s
• Flexible time off and working hours
• Wellness and L&D stipends
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• Up to 20 weeks of pregnancy leave and up to 16 weeks of parental leave
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from all of our brands